The simple act of brewing a cup of morning coffee can provide a moment of culinary Zen—a quiet and creative start to one’s day, before the flurry of mundane and required tasks kick in. But for those in a rush, this kind of ceremonial coffee prep at daybreak is pure fantasy.
While TJ's may not be able to guarantee daily moments of peaceful meditation around the coffee pot, we are doing our part to simplify your coffee making process… Their whole bean, Joe Medium Roast Coffee has been a customer favourite since it first arrived, and now, for those seeking to minimize their morning rush, we’re introducing Joe Medium Roast Ground Coffee.
Joe Medium Roast is that no frills, exceptionally smooth, cup of joe. TJ's heats a blend of 100% Arabica beans from South America to a medium-roast profile—that place where drinkability, smoothness, and enjoyability meet. Then, the beans are ground so you won’t have to, just before being sealed into a nitrogen-flushed-for-freshness bag. This means, at home you’ll be able to open the top and immediately spoon fresh grounds into your coffeemaker. No noisy grinder disturbing the peace, and much less counter mess. For the perfect cup, we still recommend approximately two tablespoons of ground coffee for each 175 millilitres of cold water.
If you already enjoy the whole bean version, and are looking for new ways to simplify your morning routine, switching to Joe Medium Roast Ground Coffee is an easy step in the right direction.
