The simple act of brewing a cup of morning coffee can provide a moment of culinary Zen - a quiet and creative start to one's day, before the flurry of mundane and required tasks kick in. But for those in a rush, this kind of ceremonial coffee prep at daybreak is pure fantasy. While TJ's may not be able to guarantee daily moments of peaceful meditation around the coffee pot, they are doing their part to simplify your coffee making process with their newest addition to their Joe line of coffees, TJ's Joe Light Roast Ground Coffee. It's a full-flavoured and easy-going coffee, sold pre-ground to help those seeking to minimize their morning rush. TJ's starts with a blend of 100% Arabica beans from Guatemala and Ethiopia and heat them to an ideal light roast profile: pleasantly light brown in colour, mellow aromatics, and roast just enough to bring out the full body and fruitiness of the Ethiopian beans without sacrificing the acidity and sweet notes of the Guatemalan. Then, they grind the beans so you won't have to, just before sealing them into a nitrogen-flushed-for-freshness bag. This means, at home you'll be able to open the top and immediately spoon fresh grounds into your coffeemaker. No noisy grinder disturbing the peace, and much less counter mess. For the perfect cup, we still recommend approximately two tablespoons of ground coffee for each 175 millilitres of cold water.
