While TJ's buyers are always on the lookout for the Next Big Thing in the cookie department, there’s something about a classic recipe, crafted to our stringent cookie standards (among them, delightfulness, deliciousness, and of course, dunkability) that’s, quite frankly, irresistible. Case (or cookie, rather) in point: our new and improved TJ's Joe-Joe’s Chocolate Vanilla Creme Sandwich Cookies.
In recent memory, the classic Joe-Joe’s we all knew and loved simply weren’t matching TJ's expectations. So they partnered with a long-time supplier to create a next-generation Joe-Joe worthy of the name. It starts simply enough with two delightfully crunchy, chocolate cookies, made with rich cocoa powder and a touch of sea salt. Sandwiched between them is a sweet, whipped creme filling, flecked with fragrant, flavourful specks of vanilla bean throughout. It’s a timeless—and undeniably delicious—combination of toothsome cookies and velvety creme, ideal for dunking in milk, snacking out of hand, packing in a lunch bag, crumbling into the base of an ice cream cake... you get the idea!
In addition to the glow-up of the Cookies themselves, they've taken this opportunity to remove the outer box from the equation, opting instead for a resealable film that protects the cookies in their tray while simultaneously maximizing freshness—no cookie jar required! Whether you’re a fan of the original or an inquisitive initiate, Joe-Joe’s Chocolate Vanilla Creme Sandwich Cookies are sure to become an instant classic in your pantry.
